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Commercial drive

What is commercial awareness in HR? Learn how to be a commercial HR business partner so you can put forward a business case and deliver your organisation’s goals.

Introductory Programme

Access to the CIPD Learning Hub

AED1,599.00 exc. VAT

Check availability
Online
Self-directed
Flexible
Evidence-based
Free for members

Perfect for:

HR managers
L&D managers

This course is only available for CIPD members

Join today with Affiliate Membership to access this learning course for free and unlock exclusive CIPD member-only content, resources, and events.

You’ll learn how to:

  • understand your organisation and how it works
  • present a compelling HR business case
  • deliver business outcomes
  • build the skills you need to manage change in your organisation.

About this course

Course length: Four to six hours

Delivery: Online, self-directed

Suitable for: All people professionals, at all stages​

Topics covered

  • getting started with commercial drive
  • understanding your organisation
  • focusing on business outcomes
  • working with your customers
  • how to build a business case
  • demonstrating commitment
  • showing resilience
  • enabling change.

What to expect from this ‘commercial drive’ course as in doc

The course is aligned with The Profession Map's eight core behaviours. Learn more about these behaviours here.

You’ll explore how you can support your organisation to meet its objectives. You’ll learn about the different types of organisations and why they exist, and how and why they create value. You’ll also look at how people practices help organisations drive sustained commercial success and value.

What you’ll need to do on this course as in doc

This course has eight lessons which you can access online at a time that suits you. You can work through the lessons at your own pace and in the order you choose. Each lesson is between 30-45 minutes long and includes reflective and community activities to help you embed your learning.

What you’ll get on this course

CIPD membership gives you access to the CIPD Learning Hub for the duration of your membership. Here, you can access this course content together with other valuable courses, resources and tools.

Get instant access with Affiliate Membership.

Learning outcomes

By the end of this ‘commercial drive’ course, you'll be able to:

  • understand your organisation’s sector, business model and where it creates and loses value
  • prioritise the people practices, opportunities and risks that drive sustained commercial success and value for people
  • partner with customers to understand their current and future needs
  • develop and present robust business cases that demonstrate a return on investment
  • take responsibility and demonstrate commitment to delivering business objectives
  • demonstrate resilience in the face of setbacks, uncertainty, and agreeing a course of action
  • enable change by understanding culture, capability and structure while mitigating people risks and maximising benefits.

Group learning

Looking to upskill your team? You can access this learning course and more with our Group Affiliate Subscription.

When your teams learn with the CIPD, they get direct access to the latest professional research and insights.

Our courses are designed to build the skills and confidence your people need to influence change, drive performance, and deliver lasting impact in your organisation.

We offer a wide range of Learning and Development solutions to suit employees at every level – whether in HR, L&D, OD or wider people management.